Working in close collaboration with Heron Preston I developed the creative direction and supporting campaign visuals for the launch of his Orange Label offering under the umbrella of L.E.D. Studio.

Covering all facets of visual communication including photography, film, graphic language and art direction, I created a digital ecosystem as part of the roll out.

Partnering with Nike and JD Sports, we were tasked with developing a program of activations to elevate the Air franchise around AirMax Day. This years iteration of the brand holiday was themed around ‘The future is in the air’ so we developed a one-of-a-kind Air experience, dropping Air Max out of “thin air” and literally out of the sky.

Every hour, we dropped a free pair of Air Max to unsuspecting customers at JD Sports Time Square via AirDrop. Meanwhile, we took Air Max to new heights by awarding consumers in Los Angeles and New York a personal Drone Delivery experience.

Roles: Creative Director, Director, Designer

Credits:
Project Manager: Regina Atoigue
Executive Producer: Jorge Novoa
1ST A.D. Alex Gilbert
Executive Creative Director: Luciana Cani
Creative Director: Jan Barcikowski,
Carolin Harris
Client Partner: Nick Lawhead
Strategy Director: Jeff Burgin
Senior Copywriter: Maddie Ecker
Copywriter: Enoch Lui
Designer: Jan Barcikowski, Brett Clouser
Motion Design Director: Ryan Jones
Video Editor: John Stallings, Joseph Huba
Motion Designer: Mike Brophy, Fer Santacruz
Technical Director: An Doan
Social Media Manager: Rachel Smith
Prod Coordinator: Monica Guitti, Ben Myers
Director: Jan Barcikowski
Cinematographer: Michael Enos,
Chris Wilmore
1ST AC: Joshua Borgogni, Elias Tejada
Delivery Drone Pilot: Keenan Hock
Film Drone Pilot: Andrew Petersen
Cam Film Drone: Jake Howard
Drone PA: Eli Thomas

Working in collaboration with the Levi’s internal creative team, we were tasked with capturing the video portion of the Spring / Summer 20 Campaign in Mexico City. I directed a long-form piece along with product vignettes for use across their global digital & social channels.

Credits

Directed by Jan Barcikowski
Agency:AKQA
Producer: Meaghan Curran
Account Director: Olivia Albanese
Cinematographer: Austin Kearns
1st AC: Luis Vasquez
2nd AC: Santiago Anza
Gaffer: Angel Rangel
Grip: Marco Pérez

Stylist: Caroline Newell
Style Assistant: Amber Talley
Style Assistant: Jesus Herrera
Tailor: Grace Kim
Hair: Tamara McNaughton
Hair Assistant: Sol Rodriguez
Hair Assistant: Octavio De Leon
Make Up: Emi Kaneko
Make Up Assistant: Rose Grace
Make Up Assistant: Alejandro Campos
Nail Tech: Sharon

Local Crew
Production coordinator: Lya Alonso
Line producer: Monse Guevara
Producer assistant: Mayte Arenas
Producer assistant: Paco Zavala
Runner: Jesus "Chuy" Urrea

Levi’s Team
VP, Creative Services: Chad Hinson
Manager, Global Brand: Catherine Jones
Brand Style Director: Kaede Matsumoto
Director, Art Direction: Renée Perdomo
Art Department: Gregory Gordon
Associate Art Director: Stephanie Piech
Sr. Mgr., Women's Stylist: Angel Phillips

Talent
Julia Banas
Carmen Amare
Rose Daniels
Alpha Dia
Trystin

CD: EB Davis
Editor: Jan Barcikowski
Assistant Editor: Tiffany Mascarenhas
Designer: Mike SchmittCopy Writer: Bryan Dempler
Sound Design: Raphaël Ajuelos
Colorist: David Torcivia
Music: Caribou - Can’t do without you

Agency:AKQA
Director: Jan Barcikowski
Cinematographer: Mayer Chalom
1st AC: Abdelkarim Belkasemi
2nd AC: Bobby Pavlovsky
Gaffer: Jihan Casquejo
Key Grip: Han Whitesides
Best Boy Grip: Sam le Bas
Best Boy Electric: Kevin Kim
Steadicam: Dalton Price
Driver/Swing: Andrew Kendall
Camera PA: Cristobal Solorzano

Producer: Meaghan Curran
Production Coordinator: Christine Busby
Account Director: Olivia Albanese
Art Director/Editor: Mike Schmitt
Art Director: Steph Piech
Sound Design: Raphaël Ajuelos

Wardrobe Stylist: Julian Antetomaso
Assistant Stylist/Talent: Deshon Barrow
Tailor: Keke Cheng
Make-Up Artist: Jenn Hanching
Hair/Make Up: Erin Walters
Location Manager: Monty Marsh
Set Designer: Tom Thurnauer
Props Assistant: Cliff Collins, Christian Reeves

A personal project of mine since 2015, Gold Sport is a ready-to-wear menswear label challenging machismo stereotypes. Combining a retro sportswear aesthetic with a strict monochromatic palette, the collections take on a progressive yet nostalgic look.

As part of the ‘Surface’ capsule collection I created the accompanying campaign collateral. Covering all facets of visual communication including photography, film, graphic language and art direction. The product development of the apparel was done in close collaboration with Patrick Hallinan. 

Working in close collaboration with the Levi’s internal creative team, we were tasked with capturing the video portion of the Fall/Winter 20 Campaign. Our objective was to position Levi’s as a leader in sustainable practices. Harnessing the beauty and tension of technological artifacts, we celebrated the juxtaposition between synthetic and organic, analog and digital, igniting consumer curiosity, mimicking current internet culture in an elevated yet undeniably authentic and accessible digital language.

We partnered with investment platform Robinhood to create a nationwide multi-channel campaign spanning connected TV and digital to amplify their Gold subscription service.

Combining live action and 3D, we developed and produced a campaign targeting active investors, positioning Robinhood as having one of the most competitive savings rates for your uninvested cash.

Credits:
Director: Jan Barcikowski
DP: Jeff Bierman
1st AC: Jefri Meintjes
2nd AC: Dusty Saunders
1stAD: Michael Parente
2ndAD: Bryan Saunders
DIT: Michael Bosman
Key grip: Robert Exner
BB Grip: Kevin Chiu
Grip: Hayden Miller, Alex Ingram, Eric Vizcaino
Gaffer: Brian Hickman
BB: Matt Hall
Electric: Camilo Figueroa

Production Designer: Andrea Leigh
Leadman: Chris Newell
Set Dresser : Brian Selkie
Props : Brandon Kloud
HMU: Kendall Capito
HMU Assistant : Katie Gossard
Wardrobe Stylist : Jordy Scheinberg
Wadrobe Stylist Assistant : Tessa Omelia
VTR: Leonardo Montero II
Sound: Dennis Grzesik

Colorist: Matt Osborne
Sound design: Lance Limbocker
Dr of motion: Dave Shuff
VFX: Ryan Jones
Edit: Jan Barcikowski

Prod co: Revery
EP: Davis Priestley
Producer: Kaili Capito
Agency: AKQA
Sr Integrated Producer: Molly Hayes
Executive Producer: Heather Harlow
Client director: Lewis Gilbert, Mark Hurley
GCD: EB Davis
Copy: Alexis Justman, Meg Linen

Client: Robinhood
Tim Scales
Laurent Linville
August Fischer
Carley Olivas
Caleb Macilvaine

Partnering with Nike to Extend the Air Force 1 campaign to North American retail partners. Capturing Chicago Bulls’ DeMar Derozan & HBO Star Jabari Banks we created a robust print and digital roll out.

Roles: Creative Director, Director of Jabari video portion, oversight across photography and post production.

As part of an ongoing collaboration between Justin Timberlake and Levi’s, we created a global campaign for the third season of ‘Fresh Leaves’.

Credits

Jan Barcikowski, Director, Editor
Producer, Kristen Terry
Agency Producer, Dan Watson
Account Director, Olivia Albanese
Production Manager, Davin Singh
Hunter Patrick, Camila Silva, Designers
Copy Writer, Bryan Dempler
Mayer Chalom, Cinematographer
1st Ad, Kenton Cummings
Steadicam, Calvin Falk
1st AC, Alexander Dubois
2nd AC, Carey Hu
Film Loader, Ryan Baldwin
Gaffer, Jonathon Alvarado
JT Stylist, Annie Psaltiras
Tailor, Michael Velasquez
Styling Assistant, Alban Roger,
Styling Assistant, Karolina Freschowicz
JT Groomer Chrisine Nelli
Prop Stylist, Isaiah Weiss

As part of National suicide awareness month, I developed an initiative raising awareness around men's mental health. Creating a series of graphic tees and digital campaign with 100% of the profits donated to Calm, the UK's leading movement against suicide.

Credits:

Creative Director: Jan Barcikowski
Director: Jan Barcikowski
Cinematographer: Austin Kearns
Photographer: Emiliano Granado
1st Camera Assistant: Mars Alba
2nd Camera Assistant: Bono Melendrez
Gaffer: Jonah Rosenberg
Runner: Taylor Schantz
Music: ITSLUCID - Stay (Pholo Remix)
Clothes: Gold Sport
Models: Dawid, Karol

For the Q54 tournament in Paris we were asked to create a campaign that engaged the street ball community creating awareness around the event whist keeping in line with the global message, ‘Be the baddest’ .

We set out to find the ‘baddest’ players in Paris. Across 5 days we took over the most active street ball courts installing CCTV cameras inviting ballers to come and show us their skills. We were then able to spot the talent and reward them online as well as giving them a spot at the Q54.

Roles:

Concepting / Art direction

Directing / Editing

Working in collaboration with the Levi’s internal creative team, we were tasked with capturing the video portion of the Fall / Winter 19 Campaign. I directed a long-form piece along with 26 product vignettes for use across their global digital & social channels. 

Credits

Jan Barcikowski, Director & Editor / Motion
Evangelos Polychronopoulos, DOP
Produced by Rosko Productions
Seth Andrews, Assistant Editor
Eb Davis, CD
Levi’s Team

As part of an ongoing collaboration between NBA star Julius Randle and British sports-fashion retail company JD Sports, we were tasked with creating a digital campaign that would span all North America retail locations including the Times Square Flagship store.

Credits:

Creative Director, Director: Jan Barcikowski
Cinematographer: Austin Kearns
1st AC: Mars Alba
Gaffer: Cory Beisser
Key Grip: Kieran McShane
Producer: Frankie Berchielli-Jones
Editor: Joshua Van Patter
Designer: Dom King

Agency:AKQA
Director: Jan Barcikowski
Cinematographer: Jordan Ritz
1st AC: Nicholas Marshall
DIT: Joshua Jones
Gaffer: Eric Sanchez
Keygrip: Nestor Gomez
Grip: Sean Stark
Sound: Johnny Karlsson

Producer: Meaghan Curran
Producer: Christina McNamara
Account Director: Olivia Albanese
Producer assistant: Amanda Kitt
Producer assistant: Matthew MacMillen
Producer assistant: Cedric Adajar

Art Department
Props Stylist: Spencer Vrooman
Props Assistant: Ian Connell
Props Assistant: James Rene
Props Assistant: Zach Osterlund

Stylist: Julian Antetomaso
Style Assistant: Deshon Barrow
Style Assistant: Amber Talley
Tailor: Laura Sato
Make Up: Jenn Hanching

Levi’s Team
VP, Creative Services: Chad Hinson
Manager, Global Brand: Catherine Jones
Brand Style Director: Kaede Matsumoto
Art Department: Gregory Gordon
Associate Art Director: Stephanie Piech

Talent
Khalid

Editor: Jan Barcikowski
Assistant Editor: Tiffany Mascarenhas
Sound Design: Raphaël Ajuelos
Colorist: David Torcivia
Music: Khalid - Know your worth
Art Director: Mike Schmitt

As part of a rebrand of the Levi’s Performance line, we created a global campaign showcasing the different pillars and their benefits. I directed and developed the video portion of the campaign in close collaboration with Tyler King.

Credits

Eb Davis, CD
Tyler King, Design Lead
Jan Barcikowski, Director & Editor/Motion
Dillon Schneider, Cinematographer
Hunter Patrick, Designer
Seth Andrews, Assistant Editor
Levi’s Team

As Part of the Levi’s Block Party seasonal campaign, we created the digital content portion for use across their global digital/social channels. I shot the photography and developed a pool of mixed media, collage assets.

Credits

Jan Barcikowski, Design Lead & Photographer
Kaitlyn Peterson, Associate Designer
Levi’s Team

Working in collaboration with the Levi’s Internal Creative team, We were tasked with capturing the digital portion of the United by the beat campaign. I directed a series of short vignettes along with shooting the photography to create a pool of assets for use across their global social channels.

Credits

Eb Davis, CD
Jan Barcikowski, Design Lead & Photographer / Director
Bryan Dempler, Copy Writer
Katlyn Peterson, Designer
Levis Team

A personal project of mine since 2015, Gold Sport is a ready-to-wear menswear label challenging machismo stereotypes. Combining a retro sportswear aesthetic with a strict monochromatic palette, the collections take on a progressive yet nostalgic look.

For Spring Summer 19, I created a small cut and sew capsule mixing tribal motifs with sportswear. I created the accompanying campaign collateral covering all facets of visual communication including photography, film, graphic language and art direction.

We teamed up with Levi’s to launch ‘501 Day’, a global moment celebrating the creation of the first blue jean. Building a visual system around the campaign slogan ‘We Are All Collaborators’ the work embodies the blank canvas spirit of the blue jean and its ability to be customized in endless ways. Working in collaboration with the Levi’s internal creative team I developed the art direction for the campaign along with shooting the photography and designing installations for both retail and event spaces.

Credits

Eb Davis, CD
Jan Barcikowski, Design Lead & Photographer
Bryan Dempler, Copy Writer
Cameron Hughes, Designer
Katlyn Peterson, Associate Designer
Levis Team

To mark the opening of their new flagship store in Times Square, Levi’s asked us to create a series of vignettes, as well as a launch campaign film for a full Times Square take over, along with in-store digital displays. 

Credits

Eb Davis, CD
Tyler King, Design Lead
Jan Barcikowski, Director & Editor
Andrew Birchett, Assistant Editor
Levi’s Team

Official Merchandise for the Mike Tyson vs. Roy Jones Jr. exhibition boxing match in association with Triller.  I created 5 direct to garment artworks, drawing custom airbrush illustrations and working in close collaboration with Pierre Saladin developing 3D typography renderings.

To celebrate the 2014 World Cup, Nike created a series of limited edition airmax 90 iD silhouettes. Consumers were able to customise their shoe in the clubs colours, complete with the crest on the heel.

The goal was to create a campaign with an art direction that could be adapted for each country to show the spirit of each club with a DIY element to further enhance the iD aspect.

We created a collage style treatment that allowed us to mix the players, the city and the shoe at the heart of it.

Credits

Nicolai Smith, Creative Director
Jan Barcikowski, Design Lead